Robert Genovese: November 2008 Archives
The AWEARNESS book consists of 86 essays and conversations by individuals who have been inspired to do their part to effect meaningful social change. Will be releasing excerpts from the book during the week. The last is Matisyahu; below is a short excerpt from his contribution:
Before I became religious, I remember playing some of my music for a record company. In one song, I made a reference to slavery, to which the A&R responded, "I guess that's cool...but who wants to hear a white Jewish kid rap about slavery?" He was ultimately right, especially if you look at Jews in the world today without having the historical perspective. But the truth is that Jews were the original people to break out of slavery, overthrowing the power in Egypt and leaving to start their own nation.
The AWEARNESS book consists of 86 essays and conversations by individuals who have been inspired to do their part to effect meaningful social change. We will be releasing excerpts from the book during the week. The fourth is Sonny Caberwal, below is a short excerpt from his contribution:
Being Sikh and an American plays a big role in my overall sense of identity. My external appearance not only represents my spiritual commitment as a Sikh and the proud history and traditions of my forefathers, it also provides me with a certain amount of resolve and strength. By consistently being an individual, I feel more confident and empowered to do what I believe, even if that's not the most popular decision. And, of course, the way I look makes me instantly identifiable and unique in nearly any social environment. However, that unique identity also makes me an obvious target for discrimination.
The AWEARNESS book consists of 86 essays and conversations by individuals who have been inspired to do their part to effect meaningful social change. We will be releasing excerpts from the book during the week. The third is Scott Harrison (charity:water), below is a short excerpt from his contribution:
After years of success in the nightlife industry, my life was a mess. I was spiritually bankrupt. I lived arrogantly; I was one of the worst people I knew. During a vacation in South America, I realized I'd never have enough of the things I was chasing. I began praying and reading about the life of Jesus. I left New York City and committed to a year of humanitarian service on a hospital ship in Africa.
Listen to an interview between Kenneth and San Francisco Mayor Gavin Newsom about the launch of Kenneth's new book, AWEARNESS: Inspiring Stories About How to Make a Difference, on the November 8th edition of Mayor Newsom's radio show for Green960am.
Download the podcast here, or by right-clicking on this link and saving the file.
The AWEARNESS book consists of 86 essays and conversations by individuals who have been inspired to do their part to effect meaningful social change. We will be releasing excerpts from the book throughout the week. The second is Rosario Dawson, below is a short excerpt from her contribution:
Ever since I participated in a save-the-trees march when I was ten, I've worked with many groups to support numerous causes, from women's issues and workers' rights, to HIV/AIDS awareness and poverty. But I spend most of my time working with Voto Latino, a nonpartisan organization I co-founded a few years ago, because it covers all the issues.
The AWEARNESS book consists of 86 essays and conversations by individuals who have been inspired to do their part to effect meaningful social change. Yesterday we mentioned we will be releasing excerpts from the book during the week. The first is Michael Bloomberg, below is a short excerpt from his contribution:
The best piece of advice I ever got about public health is actually something I learned in my first job on Wall Street: "In God We Trust. Everyone else: Bring data." Good, solid data is the key to confronting any major health issue-- because if you can't measure a problem, you can't manage it. This might seem like a given, but at all levels of government we've recently seen decades of scientific discovery take a backseat to political ideology. I like to call this phenomenon "political science." And you can see it at work in the movement to restrict federal funding for stem cell research, or to discredit the theory of climate change.
'AWEARNESS, INSPIRING STORIES ABOUT HOW TO MAKE A DIFFERENCE'
-KENNETH COLE

This week, Kenneth's book, AWEARNESS, INSPIRING STORIES ABOUT HOW TO MAKE A DIFFERENCE, was released. Kenneth notes in the opening:
This project started as a small effort to celebrate my company's 25 year effort to raise social awareness. We initially intended to share a few inspiring stories; models of compassion and selflessness, of volunteerism and public service. But as the process evolved, each rich and inspiring story seemed to open doors to others, and I quickly realized that the number of devoted and committed individuals is virtually endless. There are an unprecedented number of uncelebrated and unsung heroes doing their part to effect positive and meaningful social change today. My hope is that, in sharing a handful of these personal journeys, we might help challenge and further galvanize the next wave of social entrepreneurs. An important point I should make is that, as impassioned and dedicated as the contributors to this book are, they are not necessarily the first in their fields of service or activism, but they have inspired me, and I know many others.
Check back in the coming days as we will share an excerpt from select contributors.
Today marks the start of our holiday campaign.
Here's how it works: Spend $100 or more at one of our retail locations, company stores, kennethcole.com or 1800 KEN COLE and you will receive a $10 donation card that will allow you to give the money to the charity of your choice. Also, enter the Charity Giveaway and you could be one of three people to win $10,000 to give to the charity of your choice.
We are excited to be partnering with Network for Good which will allow you to choose from over 1 million charities.
Visit www.kennethcole.com/charity for more information.
Let the giving (and getting) begin!
HELP USA Will Shelter 10,000 Homeless People This Thanksgiving



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