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Hey Steve I'm a newbie on the site and have got to thank you for opening my eyes to the issue...who'd have thought that even the street sweepers would have an agenda? Makes me more convinced about my own theory (posted to Grande Latte with a Sprinkle of Rat's Urine, Please.)

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The AWEARNESS Blog provides daily updates under four socially-aware pillars of discussion: Social Rights, Well-Being, Political Landscape and Hard Times. This blog hopes to raise awareness around the issues that fall under these four areas in a dynamic and engaging format. In addition to regularly updated news and commentary under these topics, the blog also includes Q&As, original content from Kenneth Cole himself and contributions from staff members of Kenneth Cole Productions. There's a lot to delve into so we suggest you stop reading this boring intro stuff and get involved.

Hard Times

Poverty. Unemployment. Homelessness. Social insecurity. For issues like these we really need to spare some change. Give us your two cents to help put a hot meal of content on this table for others to consume, and give those less fortunate than ourselves some credit.

Political Landscape

This terrain can be highly treacherous. Watch your step as you navigate the sifting sands of political agendas and government policies. Hopefully we can wipe away the slinging mud and scroll around for the truth that rarely dares to surface.

Social Rights

Equality. Remember that? It's a mythical utopia most of us are still searching for. Let's stand up for the minorities and the moral injustices that many have to face every day. Let's discriminate against discrimination. Does that sound fair to you?

Well-Being

Without our health, we have nothing. There are many things out there trying to harm us: AIDS; Pollution; Global Warming; Bird Flu; Medical bills. Some are natural, some are man-made, and unfortunately for us the list is endless. More posts here might be just the medicine we need.

Join me in raising social
awareness. Together we
can take steps towards
making a difference.

Kenneth Cole
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