There's a lot happening right now on the edge of capitalism and philanthropy. Bill Gates refers to it as "creative capitalism" and others call it "benevolent capitalism." It's all about the "double bottom-line" -- not just profitability but also the ultimate impact of business on society. At Stanford, there's even a Social Innovation program to help all those high-tech entrepreneurs who would otherwise work for Google or Yahoo learn how to start "social" ventures that "do good" while still turning a profit.
If you run a business, think about ways to incorporate the notion of a "double bottom line" into your overall strategy. If you work for a business, think about ways you can integrate this "social venturing" model to that business. Companies have always done pro bono work for local organizations. What else can they do?
If you run a business, think about ways to incorporate the notion of a "double bottom line" into your overall strategy. If you work for a business, think about ways you can integrate this "social venturing" model to that business. Companies have always done pro bono work for local organizations. What else can they do?
Great post, seems like with the cost internet technology and building websites|blogs coming down, this should make it more practical for small business's to implement social innovation type programs!
How exhilarating to learn that there's a catchy phrase that embodies by business plan and all that I do! This is my very first visit to KC's blog. I am a tremendous fan!
I was a transactional attorney with an impressive career in corporate America and hit burn-out after September 11th. I realized how precious our career choices are and that if I'm going to get burned alive by engine fuel in an elevator, I'd better be heading to an appointment I'm passionate about. I started, Neighborly Notary, Inc., a visiting notary service at a retail price. As an attorney, I make certain that my company's forms and services are legally compliant and have implemented a unique journaling technique that protects consumers from identity theft. I developed the idea from the notary services I provide for my sister, a high powered doctor. I thought, everyone should have a sister who's a notary. I'm thrilled to appear on a moment's notice to assist and wouldn't trade my career for anything! Often at hospitals, senior centers, private homes and executive offices, I haven't had a dull moment since I abdicated full-time employement and encourage others to jump onto this "do good" bandwagon. The more, the merrier!