There's a lot happening right now on the edge of capitalism and philanthropy. Bill Gates refers to it as "creative capitalism" and others call it "benevolent capitalism." It's all about the "double bottom-line" -- not just profitability but also the ultimate impact of business on society. At Stanford, there's even a Social Innovation program to help all those high-tech entrepreneurs who would otherwise work for Google or Yahoo learn how to start "social" ventures that "do good" while still turning a profit.
If you run a business, think about ways to incorporate the notion of a "double bottom line" into your overall strategy. If you work for a business, think about ways you can integrate this "social venturing" model to that business. Companies have always done pro bono work for local organizations. What else can they do?
If you run a business, think about ways to incorporate the notion of a "double bottom line" into your overall strategy. If you work for a business, think about ways you can integrate this "social venturing" model to that business. Companies have always done pro bono work for local organizations. What else can they do?
Great post, seems like with the cost internet technology and building websites|blogs coming down, this should make it more practical for small business's to implement social innovation type programs!
How exhilarating to learn that there's a catchy phrase that embodies by business plan and all that I do! This is my very first visit to KC's blog. I am a tremendous fan!
I was a transactional attorney with an impressive career in corporate America and hit burn-out after September 11th. I realized how precious our career choices are and that if I'm going to get burned alive by engine fuel in an elevator, I'd better be heading to an appointment I'm passionate about. I started, Neighborly Notary, Inc., a visiting notary service at a retail price. As an attorney, I make certain that my company's forms and services are legally compliant and have implemented a unique journaling technique that protects consumers from identity theft. I developed the idea from the notary services I provide for my sister, a high powered doctor. I thought, everyone should have a sister who's a notary. I'm thrilled to appear on a moment's notice to assist and wouldn't trade my career for anything! Often at hospitals, senior centers, private homes and executive offices, I haven't had a dull moment since I abdicated full-time employement and encourage others to jump onto this "do good" bandwagon. The more, the merrier!
Agreed; social entrepreneurship is awesome. Here is my best attempt to pursue that path:
GoDoGood (go-do-good.com) is a social justice and innovation platform that empowers local community involvement efforts for various issues. GoDoGood serves as a hub and network that incubates novel and creative approaches to our world's social challenges.
Go Do something that has never been done before ... GoDoGood!
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Wow, you write about some very key issues, I just read another of your posts about being green, and now this one!! I can't help but chime in with my 2 cents worth.
Yes I agree with you, of course, social responsibility of corporations is absolutely key, and profit needs to take a back seat in these cases and the good of the people taken into consideration.
I would like to see this happen a lot more and corporations be held responsible when they are operating in a way that negatively impacts society, not only on home soil but globally.
I for one have started to look for ways to "vote with my dollar" as this really is the only way to vote with true impact. What I mean by this is not buying products from companies that using exploitation to produce their products.
Even if this costs me more, I am happy to pay it as much as I am capable with in my means, as this will force corporations to rethink their approach , if of course enough people choose to vote with their dollar also
Once again, thank you for writing about topics that have some real substance!!
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I am investing my time now in social marketing and soon enough I will become social entrepreneur because its extremely profitable and its fun and relaxing at the same time - I suggest this kind of job for people who are social and enjoy active communicating!
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One of the greatest "creative capitalism" would be Wal-mart, the giant supermarket that raised billion dollar over a decade or so. A great example is give of a person who gets the same salary 8 years after working for them (well including some tiny growth due to inflation) A quite interesting
thesis but nevertheless it's all about them and not their workers...that is what you call capitalism...
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social entrepreneurship is something that is going to continue to grow and evolve. I love the idea that someone above had, the GoDoGood site! We would all benefit if everyone would try to do just a little something on this front. ">tungsten wedding bands
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