I first heard about Stuff White People Like from a student, who made fun of me for epitomizing one of the entries on that website: I like to refill my water bottle from a drinking fountain. Apparently, this makes me quintessentially "white." That and my fondness for old t-shirts -- not ones I bought at hipster boutiques, mind you, but the old running shirts I inherited from my father that commemorate his glory days of running in the early 1980s.
Stuff White People Like is one of several bourgeoning blogs that have made their creators somewhat rich and famous. Sort of like mid-level rock "stars," these young bloggers aren't retiring in the Bahamas just yet, but they are driving new cars and no longer working dreary jobs they don't like.
Take, for example, Pets Who Want to Kill Themselves, which showcases pets in ridiculous outfits. Or I Can Has Cheezburger?, which shows them, well, acting like pets. All three of the blogs named above have book deals now.
And there's Look at This F**king Hipster, which needs no explanation, and People Who Sit in the Disability Seat When I'm Standing On My Crutches, which was started by a frustrated New Yorker who found that his fellow subway passengers will sit wherever the heck they want and ignore the disabled people for whom a few seats on each train car and bus are intended. Neither of those two sites are making any money yet, but given the success of the other unlikely cash cows mentioned above, I wouldn't be surprised if book deals aren't far behind.
As far as I know, the earliest such blog that went viral existed years before the word "blog" was even coined. Mullets Galore became a favorite among my friends back in the late 1990s, and we'd check it every couple of days to laugh our heads off at the silly coiffures that surprisingly haven't gone out of style since the 1980s. Sadly, Mullets Galore has been "switched off," replaced by something called Unperson, which is neither humorous nor interesting.
As business school grads are rethinking their futures in light of the havoc that's wrecked their financial aspirations, maybe the funny blog will prove a viable alternative. But if these examples prove a rule, it's that in the world of quirky blogs that go viral and earn some green, all bets are off.
Funny Blogs, Big Business








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