Looks like the folks at PETA are up to their old tricks again, and this time the focus of their attention-getting, issue-obscuring campaign is none other than media anti-darling Tiger Woods. Unless you've been hiding under a soundproof rock since Thanksgiving (lucky!), you'll recall that Woods is in hot water with his fans and endorsers due to the uncovering of his many extramarital affairs and alleged sex addiction. Well, the PETA people recall it too, and they came up with this billboard as a way to capitalize on the media frenzy:
The original plan was to display the billboard in Woods' neighborhood of Windermere, Florida. Ostensibly so that people will spay and neuter their pets, though if you ask me that message is lost in the sensationalist nature of the campaign (and was kind of a stretch to begin with - who calls their pet a "little tiger"?).
Well, there's been a change of plans. According to yesterday's LA Times blog, Woods' lawyers have put a stop to the billboard and a spokesperson for PETA says the campaign is "on hold at this time." Given PETA's history of legal issues and apologies when it comes to offending their audiences and using celebrity images without permission, one has to wonder if they knew this reaction was coming.
Now don't get me wrong - I'm all for spaying and neutering pets. But to equate the reproductive status of a house cat with the current Tiger Woods scandal is a little much in my opinion. A human being, whose actions have hurt his family as well as the women involved (and his fans, and his staff, and his endorsers, etc.) shouldn't be made an example for the pet owners of his community, and he shouldn't be neutered, either (though there are undoubtedly a few people out there who wish he would be). Honestly, is anything about this billboard actually prompting you to get your pets fixed? Or is the focus somewhere else? (Like on Tiger Woods and his sexploits, perhaps?)
Since PETA gets into hot water, well, just about every time they launch a campaign, I wouldn't be surprised if they knew this one would fail from the start and just ran with it for the media attention. And hey, I guess it worked. Kind of.
What do you think? Was this billboard too much?
[Image: New York Daily News]
PETA vs. Tiger






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