Maria Shriver Promotes The Special Olympics

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Maria Shriver
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California's First Lady Maria Shriver stopped by The Colbert Report earlier this week to talk about the Special Olympics. The Kennedy family -- and Shriver in particular -- has had a long commitment to the developmentally disabled community. Last year, in the thick of the 2008 presidential campaign, she chastised then-Senator Obama -- her candidate in the race -- for an insensitive joke. It was, as they say, a teachable moment. The late Eunice Kennedy Shriver, Maria's mother, was the advocate and founder of the Special Olympics in 1962, where it started as a summer day camp in her backyard. Now, according to their site, the Special Olympics has more than 3 million athletes in over 150 countries.


During the segment, Shriver and Colbert fed each other flirty spoonfuls of her family's Lovin Scoopful ice cream brand. Lovin Scoopful, according to their site, has half the fat and fewer calories than premium ice cream. Best of all, however, is the fact that that 25% of the profits of sales are shared with the Special Olympics and other worthy charities.


Click here to learn more about how you can get involved with the Special Olympics in your area.

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