PETA, you've got some 'splainin to do. Once again, PETA has found the media's erogenous zone as they have so many times in the past (Remember the George Clooney-flavored Tofu?). This time, however, People for the Ethical Treatment of Animals claims it is not their fault. They were goaded by the media into attacking the President for killing an incoent "exoskeletal being." Such is the nature of our new digital age where controversy creates page views that can be monetized, and few organizations are better at rousing the ire of the red meat eating right than PETA.

PETA's blog "The PETA Files" explains why they went off on President Obama for killing that fly:

"As we all know, human beings often don't think before they act. We don't condemn President Obama for acting on instinct. When the media began contacting us in droves for a statement, we obliged, simply by saying that the president isn't the Buddha and shouldn't be expected to do everything right -- if not for that, we would not have brought it up. It's the media who are making a big deal about the fly swat -- not PETA. However, we took the opportunity, when asked, to point out that we do offer lots of ways in which to control insects of all kinds without harming them, including the humane bug catcher we sent President Obama."

The pendulum swings. The goader is now the goaded. How ironic that PETA, which has become expert at publicizing their cause -- oftentimes involving bikinis --in the media, finds itself, in this age of page views, in the hunter's crosshairs.