This June, a little indie film will hit select theaters across the country, but thanks to Facebook, the audience might not be as big as the filmmakers hope. Or maybe it will be even bigger.
And Then Came Lola, a "sexy, lesbian romp, loosely inspired by the art-house classic Run Lola Run" tells the story of a girl who's on the cusp of success in her work and love lives, but could lose it all if she doesn't make an important meeting on time. Pretty innocuous, right?
Not according to Facebook, which rejected an ad for the film based on the social networking site's advertising guidelines:
The image of this ad is either irrelevant or inappropriate. Per sections 3 and 8 of Facebook's Advertising Guidelines, the image on your ad should be relevant and appropriate to the item being advertised. Make sure your image is directly relevant to what you are advertising. Images that are overly explicit, provocative, or that reveal too much skin are not allowed. Images that may either degrade or idealize any health condition or body type are also not allowed. If you choose to submit this ad again, please use an appropriate image that adheres to all of Facebook's Advertising Guidelines.
Judging from the trailer alone, And Then Came Lola, quite frankly, doesn't look like that big of a deal. But this controversy, which the movie's creators are tracking on a blog they created, is doing a great job of publicizing it. Simply because Facebook wouldn't run the image above, that very image is now ricocheting around the world wide blogosphere. Thanks, Facebook?
Facebook Hatin' on Lesbian Threesomes



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