The commercials I fear when watching TV with my daughter the most are diet commercials.

I fear that the onslaught of diet ads will do the same thing that all the toy ads do - sink in and be a part of her every day thoughts. Marketing is marketing and girls are not immune to ads that are directed towards their mothers who are still hoping for the pregnancy weight to disappear. Celebs are another target. But children?

According to the National Eating Disorder Association, "Eating disorders have been diagnosed in children as young as seven or eight years of age." More myths are dispelled in their parent toolkit of common myths in PDF.

Which is why it is wonderful to see that during Body Image Week, New Moon Girls is spotlighting this issue at their new site. If you have a daughter aged 8-12, you should check out this site and explore it with her. It's a site that is safe (many staff members moderate content) and is ad-free in order to help "develop [girls'] full potential through self-discovery, creativity, and community in an environment designed to build self-esteem and promote positive body image in the important tween years."

Check in with New Moon all this week as the girls — yes the site is written by mostly girls — explore body image issues. It should be eye-opening and for those of us with girls, perhaps a bit scary and hopeful.