It is home to the Spurs, the Road Runners, the River Walk and the Alamo -- the site of one of history's most famous "last stands." Who knew that so much of San Antonio's cultural and historic touchstones were rooted in the common need for good footwear?
As proof that not all Texans limit their reading to friendly one-page memos prepared by their neoconservative advisers, I received a comment on one of my last blog entries -- addressing the need to update FDR's New Deal -- from a graphic designer in San Antonio, who asked me to elaborate on practical ways an average citizen could make a difference: "Invest yes," my dear reader asked, "but where? How can individuals contribute?"
As one always eager to stand in someone else's shoes -- particularly those with a good soul -- let me offer a few thoughts on something that is always in season: volunteering.
Over the past eight years, you didn't need a 90210-like mailing address to notice a rumble in the ground underfoot. That sound you hear is the center of gravity of social change shifting, from the public sector back to the people -- if, indeed, it every really left us in the first place. Red state or blue state, leather pump or suede heel, most Americans today recognize a simple reality: our brand of market capitalism -- combined with the natural limits of compassionate government -- has left too many big problems unsolved. From health to education to the environment, there are gaps everywhere you look -- and people are getting involved in new ways to give America the kick-start it needs to solve them.
In 2007, a record 61 million Americans volunteered in their communities, giving 8.1 billion hours of service worth more than $158 billion to America's communities. At the same time, Americans gave $295 billion in direct contributions -- serious walking-around money -- and less than 2 percent came from mega-givers like Warren Buffet. If the 2000s were about the democratization of technology, the 2010s may very likely be about the democratization of giving -- a new era in which the way people care, and how they show they care, is changing faster than Us Magazine headlines about Britney Spears.
In fact, as a small effort to celebrate my company's 25-year effort to raise social awareness, we embarked on a small project to compile a few inspiring stories of volunteerism and public service to include in a book. But as the process evolved, each story led to many others, and I realized that the number of selfless and heroic individuals working to make change is virtually limitless.
The book, called Awearness (I believe strongly in recycling), comes out this fall. The stories -- from Lance Armstrong to Ashley Judd to Elton John to Ludacris -- may inspire you to get involved. If they do, dear reader in San Antonio, here are a few things to keep in mind when thinking about where to apply your talent and time:
Find What Is Most Fashionable to You. Think about why you want to volunteer. Do you want to change the world, or just your block? Do you want to meet new people, learn new skills, or apply the ones you already have? Choose a cause that is most meaningful to you. If HIV/AIDS work is important, find a local clinic, or a local organization working to make change.
Make Sure To Try Things On. Don't commit to a 12-week program mentoring a child without trying a few one-on-one sessions first. Be honest: if you find something that's not quite you, other people will be able to tell, too.
Find the Size That Fits. Not all organizations require a long commitment. If you have a busy schedule, volunteer for an hour or two each week, or maybe just a few times each month. If you find you have more time and want to pursue it, do it gradually.
Reach for the name brand first. If you're not sure about opportunities in your area, contact a national organization of whatever cause you are interested in. Chances are, they can suggest local options.
Don't be a Lone Star, even in Texas. If you find an organization that inspires you, encourage friends and neighbors with similar interests to join.
We can all be the change we want to see in the world. It's up to you decide if making change -- or donating change -- is the change most meaningful for you.
