The "Don't Almost Give" campaign

The new "Don't Almost Give" public service ads from The Ad Council are extraordinarily powerful: "Almost giving happens when good thought and intentions don't turn into actions." In this "Homeless Man" PSA, for example, the message is simple but compelling: "This is Jack Thomas. Today, someone almost brought him something to eat. Someone almost drove him to the shelter. And someone else almost brought him a warm blanket. Oh, and Jack Thomas? Well, he almost made it through the night."

The bottom line: Don't Almost Give.

[image: Homeless Man PSA]

Dominic Basulto
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Posted on 05/29/08 in Hard Times

Comments (1)

powerful campaign, thank you for sharing.

By Robert Genovese | May 29, 2008 11:45 AM | Reply

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