Patagonia PBS.JPGYvon Chouinard, justly renowned as one of the world's first great environmentally-conscious entrepreneurs, has probably done more than anyone alive to bring awareness to the need to preserve the fragile ecosystem of the Patagonia region of South America. Tonight at 10pm EST, PBS also travels to the extreme environment of Tierra del Fuego in Patagonia, in search of some of nature's rarest species:


"It is the last great wilderness of its kind, a rare and precious haven for some of Earth's most indestructible creatures. Covering more than half-a-million square miles of Chile and Argentina, this wild place is known as Patagonia. At its crown tip is a grand island, Tierra del Fuego, a land as harsh as it is beautiful. This film tracks several species that call this extreme environment home. But the guanaco, condor and Magellanic penguin who share this spectacular space with orcas, parrots and elephant seals are facing increasing pressure from humans. The program details how new conservation models may save them and preserve the wilderness at the bottom of the world."


The next time you button up your Patagonia fleece made out of recycled bottles, you'll know a little more about the inspiration for this great socially-responsible company.


[image: Eden at the End of the World]

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