AWEARNESS: The Kenneth Cole Blog: This Is An Awareness Test

This Is An Awareness Test

Public service announcements have a tendency to be incredibly dull and boring. Perhaps that's why this one is so bloody brilliant...

Marc Schiller
2 Comments |

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Posted on 03/19/08 in Well-Being

Comments (2)

There's a great back story to this video as well. The original video came out of work from the Visual Cognition Lab at the University of Illinois. The moonwalking bear was a gorilla, but other than that, the video was almost the same. What's amazing is that even when some participants were told during research trials that there was a gorilla in the video, they still couldn't find it!

Here's the link to the Visual Cognition lab video (click on the hyperlink for "View the basketball video" and a new video page will pop up):

http://viscog.beckman.uiuc.edu/media/ig.html

By Dominic Basulto | March 19, 2008 1:28 PM

this video blows my mind...had to watch it a couple times to make sure i wasnt being tricked - awesome!

By jumpingjack | March 20, 2008 11:21 PM

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The AWEARNESS Blog provides daily updates under four socially-aware pillars of discussion: Social Rights, Well-Being, Political Landscape and Hard Times. This blog hopes to raise awareness around the issues that fall under these four areas in a dynamic and engaging format. In addition to regularly updated news and commentary under these topics, the blog also includes Q&As, original content from Kenneth Cole himself and contributions from staff members of Kenneth Cole Productions. There's a lot to delve into so we suggest you stop reading this boring intro stuff and get involved.