This Is An Awareness TestPublic service announcements have a tendency to be incredibly dull and boring. Perhaps that's why this one is so bloody brilliant...
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There's a great back story to this video as well. The original video came out of work from the Visual Cognition Lab at the University of Illinois. The moonwalking bear was a gorilla, but other than that, the video was almost the same. What's amazing is that even when some participants were told during research trials that there was a gorilla in the video, they still couldn't find it!
Here's the link to the Visual Cognition lab video (click on the hyperlink for "View the basketball video" and a new video page will pop up):
http://viscog.beckman.uiuc.edu/media/ig.html
this video blows my mind...had to watch it a couple times to make sure i wasnt being tricked - awesome!