AWEARNESS: The Kenneth Cole Blog: Super Bowl's Ad Bowl

Super Bowl's Ad Bowl

A record breaking 97.5 million people plopped themselves in front of the TV on Sunday for a good few hours of food, libations and football. The New York Giants may have won the game, but it's the advertisers who may have had the last laugh. At $2.7 million for a 30 second commercial, the arithmetic breaks down to about $3.50 per person. Which is why it bothers that these ads were aired during the game:

What do you think of these ads?

Words escape me in deed.

Liza Sabater
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Posted on 02/04/08 in Social Rights

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The AWEARNESS Blog provides daily updates under four socially-aware pillars of discussion: Social Rights, Well-Being, Political Landscape and Hard Times. This blog hopes to raise awareness around the issues that fall under these four areas in a dynamic and engaging format. In addition to regularly updated news and commentary under these topics, the blog also includes Q&As, original content from Kenneth Cole himself and contributions from staff members of Kenneth Cole Productions. There's a lot to delve into so we suggest you stop reading this boring intro stuff and get involved.